Oh fudge! ‘A Christmas Story’ pop-up to open in Soho for one day only with ice cream, photo opps and more


Give yourself a major award this holiday season that will have you saying, “Oh fudge!” 

New York City’s Serendipity Brands, famed for their ingenious sundae creations, has partnered with Gopuff, a delivery service for everyday consumer needs, to open a one day only pop-up shop on Dec. 22. This event is set to unveil the ice creamery’s newest flavor, “A Christmas Story Mint” — drawing inspiration from the classic holiday film, A Christmas Story.

The pop up will be open from 12 – 6 pm. at 138 Wooster St. in SoHo, and as an exciting surprise for all the attendees, the space will be reconstructed into the exact living room from “A Christmas Story” (complete with the iconic leg lamp), making it the perfect backdrop for a holiday photo-op or the once-in-a-lifetime opportunity to reenact your favorite scenes from the film.

Not only that, but a select number of guests will also have the chance to win a replica of the famous “Christmas Story” leg lamp. (Official Red Ryder, carbine action, 200-shot, range model air rifles are not available because “you’ll shoot your eye out, kid!”)

As the cherry on top of this already enticing event, every guest will receive a free pint of the newly formulated peppermint cookie fudge sundae treat, which features a festive holiday blend of mint ice cream with crushed red and green peppermint candies, alongside pieces of cream-filled cookies and a thick fudge swirl.

All of this mouth-watering goodness will be sealed into a pint-sized container that is half decorated with a chocolate leg lamp wallpaper, and on the other side, a striking emerald green, complimenting the crimson words “A Christmas Story” that adorn the front of the package—catching the attention of every ice cream enthusiast that passes.

Instant NYC delivery of the $7.99 ice cream will be available exclusively through Gopuff, making it the ideal comfort dessert to combine with any holiday movie — though watching “A Christmas Story” while indulging in “A Christmas Story Mint” is highly recommended.