Russ & Daughters to open Hudson Yards location

This famed NYC institution is embarking on its next big step: a new uptown expansion. 

Russ & Daughters, the iconic Lower East Side appetizing hotspot, has announced it’s set to open a shop farther north — in Hudson Yards. 

The 109-year-old seller of smoked salmon, bialys, rugelach and other Jewish delicacies will cut the ribbon on its new, 4,500-square-foot 502 W. 34th Street counter, seat-yourself dining area and private event space next spring. The counter will offer hand-sliced fish via a take-a-number system and there will also be a glass-encased bagel bakery, as well as a caviar and champagne bar. The branch will be open seven days a week and offer delivery within Hudson Yards.

“Congruent with the feel of existing Russ & Daughters establishments, this new location will also include hand-painted lightboxes, neon signs, original artwork and appetizing showcases,” reads a press release. 

It’s located at the base of 50 Hudson Yards which, at 2.9 million square feet and 1,011 feet tall, is the developer-built neighborhood’s largest commercial office building. Other building residents will include the investment management company BlackRock and social-media giant Meta.

russ daughters hudson yards
The shop is set to open in spring 2023.
Courtesy of Hudson Yards

Currently, Russ & Daughters maintains a retail space in the Brooklyn Navy Yard as well as the original shop and cafe on the Lower East Side. (The cafe reopened this July following a two-year pandemic closure.) 

“This newest Russ & Daughters will provide an immersive appetizing experience that celebrates our roots in the Lower East Side and the innovative spirit of New York,” fourth-generation Russ & Daughters co-owner Niki Russ Federman said in the release. 

The shiny West Side office tower will be quite a contrast to Russ & Daughters’ humble history: The business was begun in 1907 by a Polish-Jewish immigrant named Joel Russ who peddled herring from a pushcart until, in 1914, he’d saved enough to open a brick and mortar store on East Houston Street.

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