Warby Parker opens 200th retail store in Union Square

A popular eyewear retailer is opening its 200th brick-and-mortar store right here in New York City.

Warby Parker’s newest Union Square store, located at 73 Fifth Avenue, aims to continue the brand’s mission to be the one-stop shop for exceptional, affordable vision care. 

Warby Parker first opened as an online-only retail eyewear brand in 2010, boasting a wide variety of frames and an at-home try-on program where you could try on frames that were sent to your home and you can see what the glasses look like before committing to them. Warby Parker officially opened its first retail location in 2013 at Greene St.

Inside of Warby Parker’s Union Square store.Photo courtesy of Warby Parker

At the new Union Square store, customers can browse through Warby Parker’s array of glasses and sunglasses, including the latest New Deco and Winter collections. Frames with prescription lenses start at $95 and with your prescription in hand, you can order everything you need in-store, including specialty lenses (including progressives), daily contact lenses Scout by Warby Parker and third-party contacts. If you need a new prescription, Warby Parker can perform an eye exam in-store as well.

The new store at Union Square also features custom art by New York City artist Timothy Goodman.

The store features art by Timothy Goodman.Photo courtesy of Warby Parker

Also opening this week is Warby Parker’s new Morningside Heights store, located at 2875 Broadway. Like the Union Square location, the Morningside Heights store offers eye exams as well as a vast selection of frames to choose from, with the store itself featuring custom art by Harlem’s own Nick Low.

A rendering of the new Morningside Heights location.Photo courtesy of Warby Parker

To celebrate the opening of both stores, Warby Parker is hosting a special event at the Union Square store on Dec. 17. From 10 a.m. to 7 p.m., guests can swing through the store and enjoy cookies from Chip City and hot chocolate from Breads Bakery as well as music from DJs Karl Blanchard and Scott Vernet. Custom posters featuring Goodman’s art will also be available on-site.

In 2023, New York City can look forward to the opening of Warby Parker’s next New York City store, opening at 80th & Columbus (424 Columbus Avenue), right across the street from the American Museum of Natural History. This upcoming location will be known as the Warby Parker Museum of the Blue-Footed Booby, honoring the brand’s long-standing unofficial mascot.

For more information about Warby Parker and its vision care offerings, visit warbyparker.com.